Última Frontera. Craft Beer
Brand Identity, Packaging
Última Frontera (last borderline) Beer is the outcome of a home-made brewery project from 2015.
Basically, the challenge for us was to design a distinctive visual identity which was capable to tell our beer apart from so many other craft beers that suddenly crowded the bars and supermarkets shelves.
Our graphic solution comes from the idea of mixing ingredients (barley) with the U letter from Última and a sort of battlement on top, as a way to show the beer origin, which is no other than the last boundary between the Moorish kingdom of Granada and the kingdom of Castilla prior 1492.