Identity, Packaging
Interior design Synthesis studio
Photo Marietta Arco

Reposteria Lojeña is a confectionary company owned by the Sola family. They have been making traditional desserts since 1960, but their main product is the renowned ‘Rosco de Loja’, a small donut filled with pastry cream and topped with icing. We were asked to create the identity of their new point of sale, Casasola.

Austerity and sobriety, a clear allusion to the first light of day, to a colour and to the work and effort of various generations. On all this we based our work. We used a dot as a symbol, giving it the colour of the parent brand, clearly demonstrating that Casasola is the point of sale of Repostería Lojeña.