Melgarejo Original. Extra Virgin Olive Oil
2012
Brand Identity, Packaging
Photography by SHOT
It all began back in 1780 when the current Melgarejo owners’ great-great-grandfather set up a facility of 1,000 square meters and a machinery of the time, consisting of a stone mill and a beam press.
Over time, those old premises led to what today is one of the most prestigious and veteran olive oil companies of the region, which produces some of the most awarded and distinctive Extra Virgin Olives Oils in the world.
Singular olive trees of different varieties, terroir, weather, altitude, only natural treatments, perfect-timing harvest, selection, care… It all helps to produce these amazing results which, of course, demanded, for each single type of Extra Virgin Olive Oil, the right outfit. And here is where we show up to take on that challenge.
Melgarejo Premium is made with the best quality olives of each season. Indeed, this is an exclusive & premium product which needs to convey the same statement through its packaging. That is why we opted for a sober yet elegant design, with black color covering all background and white for the typography (bottle) and the opposite combination for the cardboard box, creating a stylish and clean set.
Nature-inspired light illustrations decorate all boxes, the same ones since 2009, as a way of trade-mark for this range.