Melgarejo Original, Extra Virgin Olive Oil
2013
Brand Identity, Packaging, Illustration
Photography by SHOT
It all began back in 1780 when the current Melgarejo owners’ great-great-grandfather set up a facility of 1,000 square meters and a machinery of the time, consisting of a stone mill and a beam press.
Over time, those old premises led to what today is one of the most prestigious and veteran olive oil companies of the region, which produces some of the most awarded and distinctive Extra Virgin Olives Oils in the world.
Singular olive trees of different varieties, terroir, weather, altitude, only natural treatments, perfect-timing harvest, selection, care… It all helps to produce these amazing results which, of course, demanded, for each single type of Extra Virgin Olive Oil, the right outfit. And here is where we show up to take on that challenge.
Melgarejo Original combines tradition from its content with innovation from its packaging design. Simplicity and plainness are predominant in the illustration we sketched while happiness and ease are stressed by using white as the background color.
Aiming to be different, we meant to depict a representation of a typical Melgarejo’s olive trees orchard which shares its place with real Nature, where not only trees can be found when the harvesting time comes, but also birds, grass, basket for recollection purposes…