Melgarejo Cosecha Propia. Extra Virgin Olive Oil
2015
Brand Identity, Packaging, Illustration
Photography by SHOT
It all began back in 1780 when the current Melgarejo owners’ great-great-grandfather set up a facility of 1,000 square meters and a machinery of the time, consisting of a stone mill and a beam press.
Over time, those old premises led to what today is one of the most prestigious and veteran olive oil companies of the region, which produces some of the most awarded and distinctive Extra Virgin Olives Oils in the world.
Singular olive trees of different varieties, terroir, weather, altitude, only natural treatments, perfect-timing harvest, selection, care… It all helps to produce these amazing results which, of course, demanded, for each single type of Extra Virgin Olive Oil, the right outfit. And here is where we show up to take on that challenge.
Melgarejo Cosecha Propia, with Protected Designation of Origin Certificate, has a special meaning for the Mergarejo family, since this was their first oil they ever sent to markets.
So, in order to pay homage to the small country town and its landscapes and fields where it was born (Pegalajar) the design we produced intended to show, by means of illustrations a landscape with hills, a town and snow-capped mountains.