Located in the heart of Leopoldstadt, the 2nd district of Vienna, a modern neighborhood with nostalgic air, El Hans is a restaurant with a personal style of Spanish cuisine, sourcing from a balanced mix of local products and others of the highest quality imported directly from small producers that they personally choose.
Nowadays El Hans already enjoys a huge success. In order to differentiate and enhance the uniqueness of the products they select to later be offered to their customers under their own brand, we were asked to design several pieces of packaging, such as this craft beer.
The challenge for us was for the bottle to be able to make a clear statement of its origin (a traditional small town in Southern Spain) and the antiquity of the production methods and raw materials used for the beer production. Then, “El Pósito”, a municipal barn from the XVI century came as the inspiration for the illustration since this was a place where barley and other grains were kept in old times.