Caviar de Riofrío
2011
Identidad, Packaging
In a leafy valley, west of Granada, where crystalline water gushes from a mountain spring, a daring business venture emerged in 1963, although, only 2000 its first caviar was marketed. Nowadays, gourmets around the world are enjoying this unique Caviar de Riofrío, which is being produced in strictly organic conditions and is winning accolades from international experts.
Bearing in mind this organic caviar is a more than premium product, we designed its brand identity and all pieces of packaging for a variety of caviar types and jar / tin sizes. Also, we worked on other caviar-related products.
The challenge we faced was to be able to match the exclusivity of the product with designs which should evoke the same perception to the target audience.