Amapola is a new florist in Granada who proposed us the creation of its corporate identity and all its elements of printed communication.
Our approach was to make a striking design, while simple and clean, where floral & herbal themes and a typography with retro touch were predominant.
We decided to develop a graphic job with the poppy flower as the central element of the brand. We used an organic typography inspired by modernism and with a very carefully design in its curves which refers to organic forms found in plants and flowers. This way, we created a subtle, pleasant & flexible communication system which would be able to adopt many forms and shapes according to each occasion.